The Right Way to Post About Your Favourite Cause on Linked In
When you join Linked In, you quickly learn the do's and don'ts. The number one don't on Linked In being - Do NOT share personal posts. When it comes to your family, your kids, your pets, your food...think Facebook and Instagram.
That said, I am always surprised to see simple shares about animal causes, human rights issues and environmental concerns in my feed. Not only are they flung into the feed, they are posted without any solution and usually purely as an emotional vent.
I am not in any way, shape or form dismissing the need to spread awareness and to hold firm to our beliefs and to what needs to change. However, I am happy to suggest a few pointers that will enable your message to be heard and to reach a larger audience.
Here are two helpful tips on posting to Linked In, in regards to your favourite cause,
SET THE EXAMPLE | If you are going to post to Linked In about a cause you feel strongly for, make sure that it is done so in a professional tone and business relevant. Ask yourself,
What am I doing about the situation via my profession or company?
What solution have I incorporated into my daily business?
Once you have concrete action, share it and encourage others to do the same.
DO POST something like the following,
As a company that is dedicated to brigading the gap between consumer and company, we feel strongly that #myfavouritecause In support of making the world a better place, we are donating 5% of our resources to myfavouritecause.ca We encourage you and your colleagues to consider what sort of positive action you can take, in support of the greater good.
Add a picture of your smiley team, or simply the linking image to the site. Make sure it's a genuine commitment and not purely for the sake of trend.
DO NOT POST an emotional, anarchist rant, linking to someone else's emotionally fuelled rant. While this type of content has it's place on social media, and I am in support of triggering emotion to encourage action, Linked In is not that place.
THINK ABOUT YOUR AUDIENCE | Your Linked In connections and followers are tuning in to see what their peers are up to in terms of ingenuity, technology, procedure, etc. With so much content flooding their feeds, your post needs to catch their eye in a positive light.
For example, if I am scrolling down my Linked In feed and see #blacklivesmatter it will catch my attention. If the first sentence is a rushed, in your face vent, I will quickly keep scrolling. If the post is linked to a viral video, I will keep on scrolling.
If however, the post is well written, solution based and done so in relation to a professional mindset, I will most definitely read and hopefully be motivated to take action.
DO BRING ATTENTION TO YOUR FAVOURITE CAUSE
DO MAKE YOUR POST SOLUTION BASED
DO ENCOURAGE OTHERS TO PARTICIPATE
DO NOT OVERSHADOW YOUR CAUSE WITH AN EMOTIONAL FUELLED RANT
DO NOT SIMPLY SHARE A VIRAL VIDEO OR POST WITHOUT COMMENT
There is definitely a place for love and courage on Linked In. If you truly care about a cause, your priority will be spreading the message effectively and encouraging real action. For that, those at the centre of your cause will be truly grateful and will genuinely benefit from your efforts.
We want to know | How has your company put positive action into support of a cause?